Tuesday, June 15, 2010

STORE OPENING PROCESS
To understand the operations of a store one needs to be aware of all the day to day activities happening within a store. He needs to be a keen observer and should have a hunger for learning.

One needs to ask questions to himself when inside a shop floor as to why the store lay out is in the way it is, why such a merchandise mix, understand and ask why fixtures are placed in a particular manner, and how it solves the problem, and which fixture is used when and where and why, and try to analyse each and every activity happening in the shop floor. The more you observe and the more you ask questions the more you come closer in understanding operations. You also need to understand the SOP for each and every process inside the store. Let’s understand this step by step. What is the first activity that happens when the store is ready to open?

Store opening process:
Every retailer ensures that his store is properly secured and proper safety and security has been taken care of. It is a very critical responsibility of store operations managers to take care of the store so as to ensure that all the merchandise and valuables inside the store is properly arranged and safe at all times.
Every day hundreds of customers enter the store for shopping hence it becomes very important to open and close the store at a fix time so as it does not cause any inconvenience to a customer. To ensure this is in place a proper process needs to be followed during the store opening and closing time.

It is very important that the store is ready and spick and span before opening for trading for the day. A customer judges the servicethe service provided by the store by the ambience it provides to one. Hence to take care of all these the store should be opened one hour prior to trading.

Responsibility:
Only the core management team is responsible and authorized to handle the store opening and closing process. The core team will disclose their individual signature among themselves, which they will use only for store closing and opening process. This sample signature would not be disclosed to anyone other than the core team. It is the store manager’s responsibility to ensure that a register is maintained to track the store opening and closing process.
The store manager needs to prepare a schedule as to who will do the store opening and closing. The designated manager for the store opening and closing process needs to ensure that the register for the same is updated, checked and signed on a daily basis. He is also responsible for the store keys and needs to log the same in the key register on a daily basis. Managing keys at the store is a critical and sensitive operational function, which needs to be handled in a secure manner. Being inattentive to these critical areas will expose the entire store resources to serious risk.
The store is responsible for minimizing the risks involved in movement of keys and providing complete security for all the resources at the store.
The store opening and closing register lists the details of timings, signatory of authorized person, key details, etc. Any deviation in the process is noted in a separate log book. A check list also is in place which the manager needs to adhere to accordingly. The check list acts as a guide and ensures nothing is missed out during the opening and closing process.

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