ABC of STORE OPERATIONS

Hi,
At last i have self published my book ABC of STORE OPERATIONS .
Retailing in India has seen a lot of activity and growth in the recent past. Organised retail has seen tremendous growth and this has created a huge demand for skilled work-force. The available talent-pool is limited and with the entry of more big retailers there is a huge demand for trained and skilled professionals in this sector. One of the basic requirements for the retailers is the basic understanding of the operational processes in the retailing industry among all the people they employ. A good training program where these basic concepts are imparted becomes a crying need in this sector. Most of the retailing curriculum in colleges, specialised institutes and business schools focus on broader areas like marketing management, SCM, franchising and other such broader concepts. There is a clear gap when it comes to retail store operations and processes in the retail industry. There is a need for operational skills training at the entry level and mid-management level of any retail company. It was this need that inspired the author Chinmayaprasad to publish the book 'ABC of Store Operations'. The book is aimed at trainers, students, retail professionals and industry practitioners. The book will be of great value to all those who are keen and interested in joining the store operations at entry level within the retail industry. The book is designed like an activity book with the whole book organised into ten sessions. Each session explains a specific concept and has various activities including quizzes, puzzles and other similar activities to explain the concept much better. The book is divided into two parts – the Instructor Copy and the Student Copy. Every topic within the book is explained in a very simple language and is packed with activities and illustrations to make it interesting and meaningful for the readers. The Instructor Copy will help the training instructors understand all the processes and activities that take place within a retail store with tips on how to handles each session and the activities for each session. It is the perfect facilitator for all teachers and instructors of various colleges and institutes conducting retail management programs. It would also be a very useful tool for trainers in corporates during the induction of their employees into retail store operations. The Student Copy will help the students understand the concepts in retailing and store operations much better and make learning more interesting and effective. It is a good tool for all students pursuing a course in Retail management and also for all the frontline staff within a retail store.