SHOP FLOOR ACTIVITIES








Activities performed within various departments in a retail store

Frontline sales team oOn the shop floor:-

Once the staffs enter their department they need to be dressed in full uniform as per company norms, and also get properly groomed as per the service standards.

Appearance
The frontline team is the brand ambassador of the store. The customers visiting the stores are greeted by this team and are assisted by them. Hence they are expected to present a neat & clean appearance. They are expected to be in uniforms (including shirt, trousers, shoes & socks) which must be worn clean & ironed. Care should be taken so as no stains, broken buttons, or loose thread is present on the uniform. Shoes should be clean & polished all the time. No sandals/slippers/sports shoes and white socks shouldqq233 be worn while on duty. Nails must be clean & cut as most of the time one will be handling merchandise. When in store premises, even during off-duty hours, a well dressed appearance needs to be maintained. Hair should be combed before commencing duty, never in front of customers.

Specifically for Men
· Uniform prescribed should be clean and pressed.
· Shoes should be clean and polished.
· Hair must be short, clean & tidy.
· One is expected to have a clean shaven look.
· In case of beards/moustaches, must be trimmed, neat & tidy.
· Nails should be cut or trimmed neatly at regular intervals.
· Any type of earrings studs & bracelets are not to be worn on the floor during official hours.

Specifically for Women
· Lady staffs having long hair should tie their hair not keep it loose, not much oil applied to it.
· No (gajras) string of small white jasmine flowers hooked on the head.
· They should avoid bright coloured nail polish and long nails as they will be a cause to distract customers or damage the merchandise on display.
· Minimum, non-flashy jewellery should be worn.
· Dangling earrings, noisy anklets & bangles must not be worn on the floor
· Only very light make-up to be applied (lipstick of very light shades only)

Personal Hygiene/Body posture
· Staffs need to keep their Hands clean at all times as they mostly will be handling merchandise or in contact with customers.
· Floor staffs should avoid biting nails on the floor.
· Floor staffs should also manage body odour & bad breath to be under control as they are offensive to the customer.
· Presenting Self by maintaining straight & upright posture on the shop floor, should be the floor staffs motive.
· Slouching on the floor should be avoided and hands in pockets & hands on the hips are not courteous to the customer & hence should also be avoided.

Dress Code
· All frontline staffs in the store should wear a prescribed uniform everyday.
· The back-end staffs mostly are expected to be in formal dress code.
· The direct & indirect staffs need to display ID cards when on duty so as it helps the customers to identify the staffs.
· Service staffs handling edible foodstuff should wear clean gloves while all staffs working inside the kitchen & live bakery sections at FMCG stores need to wear caps when on duty.
· The shop-in-shop staffs & brand promoters have their approved uniforms.
· Mostly black socks & black belts are preferred as a part of staff uniforms.

Housekeeping, security & other contractual staff also have their own prescribed uniforms with shoes.

The employees will then attend the daily meeting conducted by the line manager or the store manager, who will brief the team on the previous day’s sales, the stores performance and the target for the day. If any corporate announcement has to be made it is done in this meeting. During such meetings the store manager also chooses to wish staffs on their birthdays, congratulate them on some achievements or appreciate and reward them for any job done well on the previous day. He may also discuss specific responsibilities for the day. After the meeting the staffs will enter their specific department and will arrange the merchandise and place the merchandise in an orderly manner depending on the type of product they are handling. If its apparels they will arrange the merchandise product wise, all formal shirts grouped together, within which all full sleeves should be grouped together and short sleeves grouped together, all plain shirts grouped separately, striped shirt separately and check shirt separately and so on , and then place it style wise, then colour wise and then size wise. Same with the entire bottom wears. All stocks need to be arranged in a top-to-bottom, left-to-right pattern, reason being when a customer browses through the merchandise the movement of the customer is from left side to the right and also while looking at merchandise placed on shelves they tend to look from top to bottom.

Once the staffsy have arranged the merchandise neatly they will have to replenish the stocks sold the previous day. The stocks are replenished from the back end store warehouse or stock room. The replenishment of stocks need to be made keeping in mind the racking and stacking capacity of the respective fixture where the product is displayed. This is very essential as if not taken care of it becomes very difficult for the staffs to manage inventory as well as becomes inconvenient for the customers to pick stocks from the fixture. All staffs working in the FMCG section should regularly check if the cold storage in the warehouse and the chillers on the store floor kept for perishable goods are functioning properly or not and their temperature set to the appropriate range. On a day to day basis the maintenance staff along with the relevant floor staff should ensure that relevant temperature standards required for the various perishable items (e.g. milk and dairy products, meats, frozen desserts) are maintained and items stacked within the capacity of the chillers.